What innovative research techniques can organisations use to understand how people behave? What about their desires, their motivations, their strongly-held beliefs? How do we dig deep and ultimately, change their attitudes, perceptions and behaviours?
To support sustainable behaviour change, we've developed a the ICE Research Deck, similar to a pack of playing cards, which showcases a range of social research techniques you can use to help answer these questions and more.
This innovative behaviour change resource is also available on iTunes.
